Social Media
Creation and design for different Instagram accounts. From starting a new one from scratch, curating the visuals and help and support with occasional graphics. Stories, feed posts, IGTV covers, reels, carrousel posts, etc.
I G S T O R I E S
This Instagram account was already alive and with a follower audience over 30k. It's all about Mallorca, to inspire and share the island with visitor and help them plan, book and enjoy their holidays. Here are some of the stories published in there. Some quizzes, trivias & tips for sightseeing, call to action to subscribe to the newsletter, sharing about cool events, etc.
You can visit them in real life @abcmallorca
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I G P R O F I L E
This account was created from cero. With help of an english writer, I curated this Instagram profile visually. All graphics designed by me, photos taken by the photographer and texts by a writer. This IG profile is oriented towards the clients (existent and potencial), so the idea was to show, what we do, who we are, presenting the team, our services and more.
You can visit them in real life @abcmallorcadigitalmedia
I G P R O F I L E
This is a personal account managed by both, the owner and the content creators. In this case, it already existed, I jumped in the project for a while to help with some visuals and graphics. Initially the idea was to have a filter so that all photos would visually recognisable at a first glance. Main purpose of this account: inspire the Mediterranean Slow Luxury Lifestyle.
You can visit them in real life @helen_cummins
I G S T O R I E S
Same as before, these are stories published in the @helen_cummins IG account. Some call to action to subscribe to the newsletter, sneak peaks, behind the scenes, supporting ONG campaigns, sharing about interesting people on the island, properties for sale, etc.
You can visit them in real life @helen_cummins
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